Influencer Marketing Specialist (KOL Specialist)

Join our dynamic marketing team as an Influencer Marketing Specialist (KOL Specialist) in the heart of Bali! This is an exciting opportunity to shape brand narratives, drive engagement, and create impactful influencer campaigns in one of the world's most vibrant digital hubs. As a Private Advertiser, we're dedicated to crafting unique and engaging marketing strategies that resonate with our audience. In this role, you'll work closely with our creative and data teams to develop and execute campaigns that leverage the power of influencers.

As an Influencer Marketing Specialist, your daily tasks will include identifying and vetting potential influencers, negotiating contracts, and managing relationships with key opinion leaders. You'll use tools like Hootsuite, Later, and Sprout Social to monitor and analyze campaign performance, ensuring we achieve our KPIs. This role is perfect for someone who thrives in a fast-paced environment and is passionate about creating authentic connections between brands and consumers.

📋 Tanggung Jawab Pekerjaan

• Identify, recruit, and manage relationships with influencers and key opinion leaders (KOLs) to align with brand values and campaign goals.
• Develop and execute influencer marketing campaigns across various digital platforms, including Instagram, TikTok, and YouTube.
• Monitor and analyze campaign performance using tools like Hootsuite, Later, and Sprout Social to ensure we meet our KPIs.
• Collaborate with the creative team to develop compelling content ideas and strategies for influencer partnerships.
• Negotiate contracts and manage budgets for influencer campaigns, ensuring cost-effective and impactful outcomes.
• Stay up-to-date with the latest trends and best practices in influencer marketing to continuously improve our strategies.
• Report on campaign performance and provide insights to the marketing team.
• Assist in the development of influencer marketing guidelines and best practices for the company.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum 3 years of experience in influencer marketing, digital marketing, or a related field.
• Proven track record of successful influencer campaigns, with a portfolio of past work.
• Familiarity with influencer marketing platforms and tools, such as AspireIQ, Upfluence, or Grin.
• Strong understanding of social media algorithms and trends, with a keen eye for identifying and capitalizing on viral opportunities.
• Excellent communication and negotiation skills, with the ability to build and maintain strong relationships with influencers and key stakeholders.
• Analytical mindset with the ability to interpret data and provide actionable insights.
• Fluency in English and Bahasa Indonesia, with the ability to communicate effectively with both local and international stakeholders.

🛠️ Keahlian

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